Reebok introduces new Fast Flexweave running shoe
Industry Talk
Reebok reimagines gas stations as fitness hubs
的goal is a country, where a healthy gym and restaurant are no more than a few miles away, the company explains.
18th January 2018
Innovation in Textiles
|Canton, MA
Sportswear company Reebok and design firm Gensler have partnered in a new获得泵campaign to reimagine gas stations across the country as fitness hubs, where people can prioritise their mental and physical wellness as gas-powered cars continue to become obsolete. “The goal is a country, where a healthy gym and restaurant are no more than a few miles away,” the company explains.
的concept will take on three different forms, maximising the impact of the different types of gas stations nationwide:
的first is called的Network.“We’ve imagined the major, interstate rest stops as the power grid of the future. They’re a place where travellers can stop and generate energy through spinning and boxing, Crossfit, Les Mils, and a running trail,” Reebok says.
的second is的Oasis.的larger gas station that commuters pass on small, local highways will be turned into recharge zones, to capitalise on the type of mental and physical rest those commuting need. There are real food offerings from a farm to table eatery to a juice bar, as well as yoga and meditation pods. The exterior will provide sustenance in the form of an herb garden, and outdoor wheels where you can run in the fresh air.
Finally, there is的Community Centre.的local, small town gas stations will be transformed into four different ways for communities to enhance their healthy life. People can charge electric cars, and in the auto repair shop, there will be nutrition classes. The minimart will offer local, healthy food, and pop-up trucks will offer rotating Crossfit and Spinning classes so there’s no lack of access for healthy options.
Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...
Find out more