Invista, an owner of theLycrabrand, has launched a new version of its popularLycra T400fibre with enhanced sustainability. It will be presented at the Kingpins Amsterdam, co-sponsored by the Lycra brand, which takes place in Amsterdam, next week.

Lycra T400 fibre withEcoMadetechnology is made from a combination of recycled materials, such as PET bottles diverted from landfills, and renewable plant-based materials. This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and woven collections.

The original Lycra T400 fibre is the building block for a number of the brand’s popular stretch denim concepts includingLycra dualFX,Lycra XfitandLycra Tough Maxtechnologies.Lycra T400 EcoMadefibre has been developed to offer the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.

“We’re excited to introduce Lycra T400 EcoMade technology to show visitors,” said Jean Hegedus, Invista Global Denim Director. “It can be paired with sustainable rigid fibre offerings such as BCI cotton,Tencellyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”

游客的首脑被邀请参加a free seminar presented by Ms Hegedus on 18 April. EntitledHigh Stretch, Low Stretch, Bi-Stretch, Go Stretch, it offers a framework for evaluating different Lycra fibre innovations for denim. It aims to help brands and retailers select the best stretch fabrics for the types of jeans they’re designing.

www.invista.com