与供应商Hypnos，H.Dawson和Dalehead合作，John Lewis正在推出一系列新的床垫，这是有史以来第一次，将用衣户养羊农民提供的羊毛制作。

一旦英国的高度值得高的商品，羊毛已经过度使用了几十年来，甚至没有提供剪切成本，更不用说交通工具。这导致了数十万吨的高品质英国羊毛被浪费了几十年来，农民被迫在剪切后燃烧或埋葬它。

这个问题并不是英国购物者之间的常见知识，三分之二（66％）声称不知道农民不得不燃烧羊毛。But showing they care, over half (52%) said they’d be happy to pay more for products that use British wool, with 41% saying they’d be prepared to pay between 5-10% more and a third saying they’d pay as much as 20% more.

Now, by partnering with Waitrose’s long serving sheep farmers, the highly sustainable and natural fibre will once again be put to good use, in a move the John Lewis Partnership hopes will raise awareness of the issue, drive demand for British wool and in doing so, raise its value for the benefit of sheep farmers all over the UK.

“羊毛用于维持整个经济体，但它的价值如此急剧下降，即英国农民现在在某些情况下倾倒，”剑术高级农业经理Jake Rickering说。“我们在运行一个超市和家庭百货商店运营的合作伙伴关系中，我们看到了一个机会通过确保他们生产的质量羊毛来对我们的农民和环境产生影响。我们希望在这样做，我们将提高对这个问题的认识，并将英国羊毛的地位恢复为曾经的高度重视和高质量的英国商品。“

帕特里克洛克斯代尔，其中一名涉及该倡议的农民之一，补充说：“羊毛市场一直艰难了很长一段时间，现在随着大流行而出口暂停中国，它甚至更加强硬。我的希望是这项倡议将以英国羊毛击败兴趣的兴趣。我们一直在Aberystwyth养殖250年，如果我有什么可以做的事情，我们将在这里耕种250年。“

“As well as making comfortable beds, it’s becoming increasingly important to the public that what they’re buying is not only economically sustainable, but socially and environmentally sustainable too, and wool ticks all these boxes,” said Richard Naylor, sustainable development director at Hypnos. “Wool is natural, renewable and fully biodegradable so great for the environment, and it is also extremely comfortable thanks to its temperature regulating and breathable qualities – meaning people can sleep easier for many reasons.”

www.johnlewis.com.